Sulwhasoo

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Sulwhasoo is a luxury South Korean skincare brand by Amorepacific, known for blending traditional Korean herbal medicine (Hanbang) with modern skincare science. Rooted in the philosophy of holistic beauty and balance, the brand uses signature ingredients like Korean ginseng, lotus root, and proprietary herbal complexes to promote youthful, resilient skin. Its iconic products, such as the First Care Activating Serum and Concentrated Ginseng Renewing Cream, are designed to enhance skin radiance and fight aging. Targeted primarily at women over 30, Sulwhasoo has gained international acclaim for its elegant packaging, effective formulations, and spa-like experience.